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At a recent luxury group summit, Patrice Nordey, CEO of Trajectry, delivered a keynote titled “AI x Luxury: Exploring New Frontiers.” His presentation examined the transformative role of artificial intelligence (AI) in the luxury sector, showcasing how AI is revolutionizing everything from product design to consumer engagement. He emphasized AI’s creative potential, including its ability to generate images, videos, and immersive AR/VR experiences, fundamentally changing the way luxury brands interact with their audiences.

According to industry observers, Generative AI has the potential to increase operating profits in the fashion, apparel, and luxury sectors by $150 billion to $275 billion over the next three to five years. This growth reflects the wide-ranging benefits of AI, including automated merchandising, personalized customer journeys, and greater operational efficiency, all of which create cost savings and new revenue opportunities. Through enhanced creativity, optimized supply chains, and virtual try-ons, AI enables luxury brands to deliver more dynamic, efficient, and personalized experiences that resonate with today’s consumers.

Additionally, Mr.Nordey emphasized the importance of AI in community engagement, allowing brands and consumers to collaborate on co-creation projects. For instance, AI-powered chatbots and virtual assistants provide sophisticated, personalized customer service, complementing the efforts of human sales advisors to create a seamless customer experience.

Trajectry continues to lead at the forefront of this transformation, helping luxury brands navigate the complexities of AI integration—from short-term incremental wins to long-term disruptive innovation. As AI increasingly becomes a cornerstone of luxury brand strategies, it offers unprecedented opportunities for those prepared to embrace the future.

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