We are delighted to announce that Antonio Carriero, former Chief Digital & Technology Officer of BREITLING and Global Director of Digital Services at Richemont / Group CIO of Ferragamo, has joined the advisory board of the innovation consulting firm TRAJECTRY.
Antonio brings a wealth of expertise in digital transformation and technology leadership, having driven significant advancements across the consumer, luxury retail, financial services, and advertising sectors. His career is marked by an impressive ability to spearhead global digital transformations and foster substantial growth. He has successfully led high-performance, multicultural teams and developed innovative digital strategies that integrate online and offline capabilities across Europe, America, APAC, China, and Japan.
Patrice Nordey, CEO of Trajectry, commented:
We are excited to welcome Antonio to our advisory board. His exceptional track record in digital and technological innovation, coupled with his strategic vision, will significantly enhance our capabilities. Antonio’s global experience and insights are perfectly aligned with Trajectry's ambition to be the leading partner for organizations pursuing growth in China and beyond.
Antonio Carriero conveyed his enthusiasm, stating：
I'm thrilled to join the advisory board of Trajectry. This opportunity to contribute to such a forward-thinking organization is incredibly exciting, and I look forward to collaborating with Patrice and his talented team to drive continued success and groundbreaking advancements in this dynamic market, elevating brands’ engagement within the China digital ecosystem.
Antonio Carriero's addition to our advisory board marks a significant advancement for Trajectry, building on the successful spin-off of EY Fabernovel’s China operations. This strategic move reinforces our position as a leading innovation consultancy in Shanghai. We take pride in serving esteemed clients like Porsche, Kering, LVMH, Pernod Ricard, Christie’s, and Richemont, supporting them in driving innovation and regional growth. Antonio’s expertise will further strengthen our ability to deliver exceptional service to our existing clientele.
About Antonio Carriero
Antonio Carriero has had a distinguished career in digital technology and management. He began in software development, co-founding the successful startup Namics (merged into Merkle).
At IBM and Richemont, he led major digital transformations, setting up advanced commerce platforms. Since 2013, he has focused on China's digital ecosystem, developing innovative solutions with Alibaba\Tmall and Tencent\WeChat.
As Chief Digital & Technology Officer at Breitling, Antonio drove a significant digital overhaul, implementing a cutting-edge e-commerce platform and blockchain-based warranty system. He currently leads digital initiatives at Salomon (Amer Sports) and serves on the Arianee Board of Directors. Antonio’s experience will be invaluable to Trajectry’s growth and innovation.
About Trajectry
TRAJECTRY is an independent innovation consulting firm dedicated to helping organizations unlock new business opportunities and achieve growth potential in China. With over 16 years of regional expertise, Trajectry is a trusted advisor to global industry leaders and a valued partner for Chinese companies expanding internationally.
