Trajectry is delighted to announce that Christoph D. Erbenich, former Senior Partner for APAC at EY, Global Chief Marketing Officer (Volvo and Nokia), and a European Partner for McKinsey & Company, has officially joined our Advisory Board.
Christoph’s extensive experience from leading global firms is set to elevate our strategic vision and enhance the depth and breadth of our client offerings. Christoph's career is marked by extensive international experience and deep expertise in luxury goods, premium automotive, and digital technology sectors. His notable roles have included advising entrepreneurs and boards worldwide on growth, marketing, and commercial strategy. Over the past 30 years, Christoph has focused on these industries across Europe, the United States, India, China, and Southeast Asia.
In recent years, the Chinese automotive market has been rapidly evolving, with consumers increasingly favoring innovative and sustainable mobility solutions. Christoph's extensive experience in leading business expansions and navigating complex markets in the automotive industry enables him to provide valuable insights and strategic guidance in such a fast-developing and ever-changing sector.
Patrice Nordey, CEO & Founder of Trajectry, stated:
Christoph's addition to our Advisory Board symbolizes our dedication to innovation and growth in China. His unique blend of experience and insights will be key in helping us meet the challenges of large-scale transformations and drive our company to new levels of success.
I am excited to join Trajectry’s Advisory Board and contribute to its vision of driving innovation and excellence in, for and from China. My experience in global growth strategies and operating models will help me, to assist Trajectry in delivering exceptional value to its clients.
About Christoph D. Erbenich
Christoph began his career at Procter & Gamble and later served as a consultant at Boston Consulting Group (BCG) and Marketing Director at L'Oréal. He then spent 12 years as a Partner at McKinsey & Company, focusing on digital marketing and sales strategies. As a Global Chief Marketing Officer at companies like Volvo Cars and Nokia, he led significant transformations in brand management and product strategy, spearheaded global marketing initiatives, and drove critical business developments. His extensive global management experience and deep understanding of European and Asian markets have made him a highly sought-after consultant in the field.
ABOUT TRAJECTRY
TRAJECTRY is an independent innovation consulting firm dedicated to helping organizations unlock new business opportunities and achieve growth potential in China. With over 16 years of regional expertise, Trajectry is a trusted advisor to global industry leaders and a valued partner for Chinese companies expanding internationally.
