Fabernovel in China is now TRAJECTRY
2024-01-12

We are thrilled to announce a significant milestone – FABERNOVEL in China has officially transformed into TRAJECTRY.

TRAJECTRY stands as an independent Innovation Consulting firm, established by the forward-thinking entrepreneur Patrice Nordey. Patrice acquired the EY Fabernovel entity in China, bringing with him over 16 years of invaluable expertise in the region. Trajectry has emerged as a trusted advisor of global industry leaders and a partner of Chinese companies venturing into global markets.

This transition was steered by the belief that in the dynamic landscape of China, there is a call for agility, swift decision-making, and autonomy. It is essential for our company to shape strategies tailored specifically for the Chinese market.

Throughout the past decade, our services have played a pivotal role in influencing the trajectory of numerous organizations. Our diverse capabilities encompass Research & Insights, offering valuable perspectives on trends, Chinese consumers, and go-to-market strategies; Experience & Business Design, shaping business offerings, user experiences, and brand building; Innovation Programs, covering open innovation, design thinking, and crafting digital solutions; and Transformation Programs, including Learning Expeditions, Digital Academy trainings, Sustainability transformation, AI transformation, and Change programs.

Our clients not only benefit from our extensive experience but also from the vast innovation ecosystem we have cultivated in China. Our esteemed partners include major tech players such as Alibaba, Ant Group, Tencent, Ctrip, RED, Bytedance, as well as tech investors and emerging Chinese tech startups.

TRAJECTRY remains committed to serving you with the same dedication and being your trusted partner in navigating the possibilities of tomorrow.

Shape the trajectory of your growth with us!

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Learning Expeditions in China
A transformative experience to shape your strategy and boost your business