TRAJECTRY

In recent years, China’s retail landscape has flourished with diverse and innovative developments. Last month, TRAJECTRY was invited to an event curated to inspire C-level executives and strategic leaders to rethink their strategies in this evolving market.

The event brought together leading retail experts from organizations such as IKEA, LEGO, Bvlgari, Adidas, CBRE, PwC, Zara, Florentia Village, and more.

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*From right to left:* ***Robin Trebbe*** *(VP, Adidas China),* ***Maggie Zhu*** *(Omnichannel Director, Bulgari),* ***Maggie Young*** *(VP, FMCG, Douyin E-commerce),* ***Eugenio Bregolat*** *(Managing Director, Inditex-ZARA), and* ***Jacob Johansen*** *(Principal at PwC Strategy&).*

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*From right to left:* ***Luca Carpinelli*** *(Commercial Director, Florentia Village),* ***Klaus Petersen*** *(Chairman, Lane House Licensed LEGO),* ***Joyce Zhu*** *(President, Livat)*

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*From right to left:* ***Hasan Boylu*** *(VP, Product & Merchandising Vans),* ***Maggie Chan*** *(Managing Director, Edrington China),* ***Zino Helmlinger*** *(Executive Director Retail, CBRE)*

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Our CEO, Patrice Nordey shared insights on retail transformation, addressing how Technology, Gen-Z, and Sustainability are reshaping the market and influencing strategies for growth and engagement.

At TRAJECTRY, we offer tailored services to support these transformations:

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Retail Safari: Immersive market experiences with local consumers, industry leaders, and omnichannel innovations.

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Strategic Research: Break free from traditional business data to uncover the roots and driving forces behind the shifting market landscape.

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Tech Solutions: Take the private domain as the core and combine it with the WeChat ecosystem to create an omnichannel solution covering the entire life cycle of consumers.

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Discover how we can support your transformation journey: Contact Us

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