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The 2024 S-Tron event was once again successfully held in Shanghai, reaffirming its status as one of the premier international conferences for the startup and technology sectors.

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As in previous years, Trajectry was invited as a keynote speaker, with CEO Patrice Nordey delivering an engaging presentation on the topic of "Chinese Brands Going Global." He delved into how tech advancements have enabled Chinese companies to make significant strides in industries such as new energy vehicles (NEVs), consumer electronics, and e-commerce.

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In his speech, Mr.Nordey highlighted the global expansion of Chinese companies in industries such as NEVs (BYD, NIO, XPENG), consumer electronics (Huawei, Xiaomi Technology, DJI), and e-commerce (SHEIN, AliExpress, Temu).

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He also emphasized how a growing number of Chinese brands are now adopting a “going-premium-before-global” strategy to strengthen their positioning in international markets.

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At Trajectry, we are dedicated to supporting Chinese brands on their path to international success by providing in-depth market insights and strategic guidance tailored to each stage of their global journey. With our expertise, we aim to help businesses navigate the complexities of global expansion and build strong, enduring brands.

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