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Trajectry was honored to be in invited by ESSEC Business School and Parsons Executive Education as part of their Luxury Management and Design Innovation program. Our CEO shared his views and insights about China Digital Luxury consumers, market trends and brand strategies. 

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We focused on three key changes within China's luxury landscape: the evolving dynamics and future outlook of luxury consumption in the post-pandemic era, the increasing polarization of the market, and the complexities of the route-to-market for luxury brands, particularly with the rise of live streaming commerce and innovative clienteling models.

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We also presented various business cases showcasing the rapid evolution of New Retail in China, highlighting innovations from tech and AI-powered services to new creative retail formats like pop-ups, pop-ins, and museum-inspired experiences.

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A warm thank you to Simon Collins (Shanghai Academic Lead of Parsons Executive Education), John Bartlett (Director of Fashion for Executive and Professional Studies) and Ashok Som (Professor of Global Strategy, Management Department, and Founding Director, Executive Master in Luxury Management EMiLUX) for including us in this enriching program. 

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