The Imperative for Change
As corporate social responsibility (CSR) takes center stage globally, companies are increasingly prioritizing sustainability initiatives to combat climate change. In this dynamic landscape, LVMH and Hang Lung Properties decide to hold an innovative and ambitious Real Estate and Climate Forum on November 24th and 25th, 2022, including about 200 participants from both Groups and their partners. The Forum takes place one month after the signing of a first-of-its-kind sustainability partnership agreement by the two Groups. Under the agreement, Hang Lung and LVMH are committed to achieving progress in sustainability together to the end of 2025.
To support this initiative, a dedicated platform website was essential to cater to organize training, workshops, and hybrid events. This platform serves as a crucial tool to engage audiences, redirect them to more detailed information, and maintain their involvement before, during, and after the event.
The Transformative Solution
To address these needs, we developed a highly responsive and user-centric system designed to facilitate seamless engagement for participants. The platform incorporates several key features to enhance the user experience and drive the success of the workshop and hybrid event:
Learning Management System (LMS): An integrated LMS provides comprehensive training modules, tests, and action plan generation tools. This enables participants to build their knowledge on sustainability practices and develop actionable strategies.
Interactive Workshops: The platform facilitates collaborative workshops, allowing participants to engage in discussions and propose sustainable impacts. Participants from Paris, Hong Kong and Shanghai can seamlessly contribute, fostering a sense of community and shared purpose, both from online and offline.
Hybrid Event Participation: On the day of the event, participants can choose to attend either online or in-person. The platform supports live streaming and interactive participation, ensuring a cohesive and engaging experience for all attendees, regardless of their location.
Continuous Engagement: The platform is designed to maintain audience engagement before, during, and after the event. It redirects users to additional resources and information, keeping them informed and involved in the sustainability journey. Post-event, the website continues to serve as a resource hub, offering access to recorded sessions, additional training materials, and updates on the implementation of proposed initiatives.
The Business Impact
The platform has significantly enhanced the effectiveness of LVMH and Hang Lung Property’s sustainability initiatives. By providing an accessible and engaging digital platform, the companies could ensure broader participation and deeper involvement from stakeholders across different markets. The hybrid event format and continuous engagement features foster a sense of community and shared responsibility, driving collective action towards sustainability goals.
