The Imperative for Change
Chinese consumers are a vital customer base for luxury brands, with their purchases occurring worldwide. Delivering a consistent and personalized brand experience is crucial for brands, irrespective of where these consumers are located.
Armed with comprehensive insights into Global Chinese Consumers across key regions, our client aimed to develop and implement segmented strategies to activate, engage, and accelerate business growth within this important consumer segment.
The Transformative Solution
We conducted a global-scale market and consumer research combining transformational mindsets and explorative research capabilities.
Key components of this exploration included:
- Chinese Consumer’s global footprint
Mapping of global Chinese consumers’ key residencies and travel destinations, and identification of opportunities - Consumer segmentation and typology
Exploration of high-potential consumer profiles across continents and deep dive into their behaviors, preferences, and digital habits through quantitative and qualitative research - Industry and competitive benchmarking
Investigation and intelligence mapping on brands that are piloting overseas Chinese consumer-targeting initiatives for inspirations - Identification of key success factors
Strategic recommendations from the perspectives of organizational change, partnership, content initiatives, and data infrastructures.
Key results
120 slides of insights and strategy
Landed on differentiated end-market marketing initiatives in Spain, the US, and Australia
The Business Impact
