The Imperative for Change

Penhaligon’s, a prestigious British perfume house under the PUIG Group, sought to establish a presence in the strategically significant Chinese market. Having recently launched on Tmall Global, the brand required a customized market entry strategy to effectively navigate and grow within China.

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The Transformative Solution 

We initiated a thorough market and consumer research to gain critical insights into the Chinese market, followed by the development of a China market entry strategy featuring three distinct scenarios.

• Perfume Market & Consumer Research
• Competitor Strategy Analysis
• Best Practices & Key Takeaways
• Brand Audit
• Brand Core Consumers in China
• Brand Positioning in China

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The Business Impact

This structured approach enabled us to provide actionable insights and strategies for successful market entry and growth in China.

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