Open Innovation Program

The Imperative for Change

Kering, a global luxury group, aimed to enhance its innovation capabilities in China. The Kering China innovation team sought to identify cutting-edge technologies, concepts, and solutions that address specific business needs and pain points, with a special focus on Artificial Intelligence Generated Content (AIGC).

They also aimed to connect with innovative technology solution providers, position Kering at the forefront of innovation, and inspire their Houses by organizing an immersive Innovation Day experience.

The Transformative Solution

We supported Kering in achieving these goals through a comprehensive approach:

• Technology and Solution Provider Search
  Assisted the team in identifying the right technologies and solution providers.
• Demo Development
  Built relevant demonstrations to showcase during the event.
• Immersive Experience Creation
  Designed, organized, and hosted an immersive Innovation Day experience.

The Business Impact

The successful execution of the Kering Innovation Day had several positive outcomes:

• Enhanced Innovation Capabilities
  Connected Kering’s innovation team with cutting-edge technology providers.
• Business Inspiration
  Provided immersive experiences that inspired Kering’s Houses and highlighted the potential for business impact.
• Strengthened Market Position
  Positioned Kering at the forefront of innovation in the luxury industry.

Key Results

Metric	Result
Startups Reviewed	250 — Conducted an extensive review of potential startups.
Startups Analyzed	65 — Performed a detailed analysis of selected startups.
Startups Selected	13 — Chose the most promising startups to participate in the Innovation Day.
Event Participation	50+ — Over 50 attendees joined the Innovation Day event.