Open Innovation Program

Kering, a global luxury group, aimed to enhance its innovation capabilities in China. The Kering China innovation team sought to identify cutting-edge technologies, concepts, and solutions that address specific business needs and pain points, with a special focus on Artificial Intelligence Generated Content (AIGC).

They also aimed to connect with innovative technology solution providers, position Kering at the forefront of innovation, and inspire their Houses by organizing an immersive Innovation Day experience.

We supported Kering in achieving these goals through a comprehensive approach:

- Technology and Solution Provider Search Assisted the team in identifying the right technologies and solution providers. - Demo Development Built relevant demonstrations to showcase during the event. - Immersive Experience Creation Designed, organized, and hosted an immersive Innovation Day experience.

The successful execution of the Kering Innovation Day had several positive outcomes:

- Enhanced Innovation Capabilities Connected Kering’s innovation team with cutting-edge technology providers. - Business Inspiration Provided immersive experiences that inspired Kering’s Houses and highlighted the potential for business impact. - Strengthened Market Position Positioned Kering at the forefront of innovation in the luxury industry.

## Key Results

Metric — Result | Startups Reviewed — 250 — Conducted an extensive review of potential startups. | Startups Analyzed — 65 — Performed a detailed analysis of selected startups. | Startups Selected — 13 — Chose the most promising startups to participate in the Innovation Day. | Event Participation — 50+ — Over 50 attendees joined the Innovation Day event.