China-In-Motion Metaverse Learning Program

The Imperative for Change

Porsche China recognized the need to better understand and adapt to the rapidly evolving Chinese market. To address this, they partnered with Trajectry to design and implement the China-In-Motion Metaverse learning program.

This program aimed to provide global leadership and counterparts in Europe with an immersive understanding of the latest market dynamics in China. With over 1,000 participants from top management, the objective was to build a common understanding of the urgency and uniqueness of the Chinese market.

The Transformative Solution

Trajectry crafted a comprehensive and engaging learning program that included:

• Immersive Shanghai Trip — An in-person experience to directly engage with the market
• Five Metaverse E-Episodes — Virtual episodes showcasing market dynamics
• Keynotes with Experts — Insights from industry leaders and market disruptors
• Tech Playground — Hands-on exposure to the latest technologies
• Consumer Reverse Mentoring — Insights from younger consumers to senior leaders
• Industry Leader Panels — Discussions with experts from various fields
• Gen-Z Life Vlogs — Real-life experiences of the Gen-Z demographic

The Business Impact

The China-In-Motion program successfully achieved its goals, leading to several key outcomes:

• Consensus on Urgency — Established a shared understanding among top management, headquarters, and the local team about the critical importance of the Chinese market
• Expert and Consumer Insights — Four experts and five luxury consumers shared their experiences, recorded and shared in the metaverse
• Balanced Program Design — Combined insightful content, engaging activities, and authentic external voices

Overall, the program strengthened Porsche’s strategic alignment and readiness to tackle the unique challenges and seize the opportunities in the Chinese market.