The Imperative for Change
Porsche China recognized the need to better understand and adapt to the rapidly evolving Chinese market. To address this, they partnered with Trajectry to design and implement the China-In-Motion Metaverse learning program. This program aimed to provide global leadership and counterparts in Europe with an immersive understanding of the latest market dynamics in China.
With over 1,000 participants from top management, the objective was to build a common understanding of the urgency and uniqueness of the Chinese market.
The Transformative Solution
Trajectry crafted a comprehensive and engaging learning program that included:
- Immersive Shanghai Trip
An in-person experience to directly engage with the market. - Five Metaverse E-Episodes
Virtual episodes showcasing market dynamics. - Keynotes with Experts
Insights from industry leaders and market disruptors. - Tech Playground
Hands-on exposure to the latest technologies. - Consumer Reverse Mentoring
Insights from younger consumers to senior leaders. - Industry Leader Panels
Discussions with experts from various fields. - Gen-Z Life Vlogs
Real-life experiences of the Gen-Z demographic.
The Business Impact
The China-In-Motion program successfully achieved its goals, leading to several key outcomes:
- Consensus on Urgency
Established a shared understanding among top management, headquarters, and the local team about the critical importance of the Chinese market.
- Expert and Consumer Insights
Four experts and five luxury consumers shared their experiences and insights, which were recorded and shared in the metaverse.
- Balanced Program Design
Combined insightful content, engaging activities, and authentic external voices. Participants actively engaged in the metaverse through quizzes, sharing sessions, and collaborative future planning for the company.
Overall, the program strengthened Porsche’s strategic alignment and readiness to tackle the unique challenges and seize the opportunities in the Chinese market.