The Imperative for Change
Chinese consumers represent a leading segment for the watch and jewelry industry. Their consumption and behavior are highly influenced by international travels, digital innovations (e-commerce, live streaming, augmented reality…) and the rise of gen-Z and VIKs (Very important kids) who redefine the frontiers of luxury. As a leading market player, it was fundamental for the Richemont group to more systematically observe and monitor the fast changing dynamic of Chinese consumers, and to generate actionable insights for all its Maisons.
The Transformative Solution
We have deployed a China Lab intelligence service with a dedicated team of analysts, delivering monthly reports and ongoing analysis on key topics covering luxury consumer behavior and digital innovations across China and APAC. Our research methods involve second-desk research, experts interviews, field research, online data scraping (RED, Trip.com, Tmall…), consumer interview and data cooperation with key Chinese platforms.
The Business Impact
The China Lab has been generating market insights and foresights consistently for over five years for all the group’s maisons, along with an extensive corpus of market best practices, case studies, trends analysis and new analytical frameworks.
